In today’s search world, ranking is not only about Google’s blue links. Businesses must adapt to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Both focus on making your website more helpful and AI-friendly. If you want your content to show up in AI responses and chat-based results, your site needs the right structure and strategy.
IHS, a trusted
SEO agency in London, Sutton, and Wimbledon, helps brands stand out in these areas. Here are the top strategies to optimize your website for AEO and GEO success.
- Write Clear and Direct Content
Answer questions simply. Keep sentences short and easy to read. AEO and GEO engines like content that provides instant answers. Instead of long stories, give straight solutions.
- Structure with Headings and Lists
Firstly, your page should definitely include H1, H2, and H3 tags. Apart from that, wherever it is relevant, you should be using bullet points and numbered lists. This makes it easier for AI tools to scan and deliver quick responses.
- Focus on Conversational Queries
People now type questions into Google and AI chats. Create content that mirrors these queries. Example: “How do I improve local SEO in Sutton?” Write answers in a way that could be spoken back to a user.
- Build Authority with Local SEO
If you have a business in London, Sutton, or Wimbledon, then local targeting of terms can be really useful for you. By using terms like SEO agency in London or
SEO company in Sutton, you can draw in local customers. Moreover, a website can also be there with the help of location pages, maps, and contact details.
- Optimize for Featured Snippets
Featured snippets feed many AI answers. To win them, answer questions in 40–60 words. Use clear definitions, lists, or short steps.
- Improve Technical SEO
A good website should be fast loading, mobile-friendly, and secure with HTTPS. AI engines pull results from trusted, optimized sites. A strong technical base boosts both AEO and GEO visibility.
- Add Schema Markup
Schema tells search engines what your content means. Add FAQ, product, and local business schema. This makes your site easier for AI to understand and display.
- Publish Consistent Content
AI prefers active sites with fresh content. Publishing blogs, guides, and FAQs is recommended. Moreover, you can extract more value from your old content by updating it regularly.
- Build Strong Backlinks
Quality links from trusted sites increase your authority. Both AEO and GEO engines reward websites that are cited by others.
- Track and Adapt
The process of SEO is always different. Google Search Console and Analytics are the tools you can use to check the results. Follow what works and adjust your tactics.
Conclusion
For your business to be found by AI-powered results, you have to concentrate more on what the search engine wants rather than just focusing on the keywords when you are doing the AEO and GEO optimization. The easiest way to achieve this is by simply producing direct, clear, and useful content. Hence, a combination of structure, authority, and local SEO can elevate your business. IHS is here to help. Whether you need an
SEO agency in Wimbledon, Sutton, or London, we create strategies that match both user intent and AI needs.
