Creating a successful website constitutes a lot of things. This will most likely be in the field of web design and development, in which one of the core components is the UX (user experience) and UI (user interface) aspects. Here at IHS, premier web design agency in Sutton, we know how these two elements can make or break a stunning yet practical website.

What is UX/UI?

Before going into why UX/UI is important, we should know what these mean. User experience design Basically, UX is how a user interacts with a website or application as a whole. Everything from the navigability of the site to its speed also plays a factor. On the other hand, the UI (User Interface) deals with the design aspect of the website. Stacking them both together leads us to a concise approach to providing a seamless experience to the user while enjoying using the product.

The Importance of UX/UI in Website Design Sutton

Improved user satisfaction

Any good website has user satisfaction at its core. A good user interface only improves this experience, displaying the information in simple, clear visual form and in an attractive and gorgeous way, and making it easier to understand.

Increased conversion rates

The conversion rate can be massively impacted by a good user experience and a good user interface. Whether you want users to submit a form, get something into their cart, or sign up for a newsletter, good UX/UI design is essential. An accessible and visually clear journey will enable you to guide your users seamlessly toward your target action, which means higher conversion rates.

Brand Image and Trust

Your website often carries the first impression about your brand. Professional and trustworthy brands have a modern and clean, easy-to-use website, whereas if the website is not well designed, your brand can look outdated, or worse, not credible. Carefully designed UI allows your brand to look the same way on all pages, thus providing users with a very memorable experience.

Mobile Optimization

Since more and more users are using mobile to access websites nowadays, your site should be optimized for mobile. A UX/UI design helps your website to be responsive to most mobile screens, so that the users can experience a valuable experience even on small screens. A mobile-friendly site enhances customer satisfaction and also helps in ranking high search engines that favor such websites.

Here at IHS, your trusted Sutton web design agency, we understand a good website is a balance of form and function. The designers, builders, and content creators all focus on the user experience, ensuring that every part of your site is user-friendly, from the design to the content to the interactivity. To give a design that is as beautiful as easy to use, we focus on UX and UI in all stages of web design and development.

By ensuring these two key principles of web design, brands can create websites that do not only drive traffic but retain it and encourage people to act. Call IHS today and talk to our web designers in Sutton about improving your website with a better UI and UX.