If a website of yours is not generating leads, then it is simply not designed to do so. A good-looking website is a nice-to-have, but a high-converting one is better. Here is a guide on creating a website that converts visitors into customers.  

1. Start With a Clear Goal

Your website should have a clear, single purpose. Do you want people to be able to call you? Buy something? Fill out a form? Make that action the focus of your site.  

2. Keep It Simple

Too many pages or animations that are too flashy can confuse people. Use a clean layout. Stick to a few colours and fonts. Let visitors find what they need fast.  

3. Make Navigation Easy

Your menu should be short and clear. Use labels like “Services,” “About,” and “Contact.” They will leave if they can’t find what they are looking for.  

4. Use Clear Headlines

It’s necessary for every page to present a straightforward and explicit headline telling what kind of benefit the visitor is going to get on that page.  

5. Add Real Photos and Testimonials

Trust grows with photos of your team or office. Real customer reviews help even more. People trust people.  

6. Speed Matters

A slow site loses sales. Compress images. Use fast hosting. Clean up code. A fast site keeps users around.  

7. Make it Mobile Friendly

People predominantly use mobile phones to browse. While designing a website, special care should be taken that it is not only beautiful to see but also performs well on every device.  

8. Use Strong Calls to Action (CTAs)

Indicate the next step for the users. Employ a call to action such as “Book Now,” “Get a Quote,” or “Call Us Today.” Also, make sure that the font is big enough, and the places where you put the buttons are very visible.  

9. Show What Makes You Different

Give reasons to the folks why they should buy from you rather than someone else. Talk about your service, support, or local roots. If the location of your business is Wimbledon or Sutton, state it clearly.  

10. Work With a Local Expert

If you’re not sure where to start, work with a local team. A Web Design Agency in Wimbledon or a Web Design Agency in Sutton can help you build a site that does more than just look good.